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Possibility of repeated production of tourist's services at equally high level, or quality duration. The solution of this problem for many producers of a tourist's product appears an excessive task that, in turn, becomes frequent the reason of sharp decrease in competitiveness of all enterprise.

This segment is influenced by "way of life" of consumers. "Way of life" represents model of life of the personality which is defined by hobbies, acts, interests, opinions, type of the relations with other people, etc. Interests show preferences of the personality and that she considers important for herself. It also defines demand for a certain product.